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A video series designed to raise awareness about avalanche risks.
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In the thrilling world of high-altitude sports,
we embarked on a mission of primary importance:
to raise awareness about avalanche hazards.
Discover our project for the Italian Alpine Club.
Our main goal was to shine a spotlight on the indispensable role of ARVA,
the cutting-edge avalanche search device, your trusty companion on winter expeditions.
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A close look inside the process and care in making a high quality and innovative Denim.