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Officine
Panerai
Two main projects, four shooting locations, an international movie star and a 40 meters pool.

A worldwide icon of style and luxury but also a true pioneer in adventures and new challenges.

Get ready to join the Officine Panerai world. 

Panerai China

It’s a great team that makes a shooting special.
Without it nothing could happen.
Please don’t tell the director, 
he’s very nervous
right now.
Officine Panerai is inspired by the sophisticated Italian lifestyle.
Italian technology and history mix together in a masterpiece of design and engineering. 
The celebrity Wallace Huo meets Florence and its major artistic background, creating a contemporary yet timeless elegance. 
When you have locations like these shooting is a real pleasure. 
An adrenalin spy story inside the Panerai factory in Neuchatel.
A mix of technology and style inside one of the most avant-garde laboratory in the world.

The Submersible

Push yourself
beyond your limits.
The deepest pool in the world, 40 meters under water.
Your mind controls your body, breath slowly and get ready to dive. 
Next Project
CAI
A video series designed to raise awareness about avalanche risks.